We support fashion brands and retailers in evaluating, selecting and leveraging the right customer data platform and adjacent technologies they need to gain key digital business insights.
Achieve real-time marketing agility by creating personalized and perfectly timed experiences that resonate with customers. Automate marketing actions across all touchpoints to reach target audiences wherever they are.
We help businesses acquire and leverage granular consumer first-party data with a solid data lifecycle strategy, by decoupling their investment strategies from untrustworthy third-party data.
Consolidate data from every touch point, to provide complete visibility into customer activity, profiling and behaviors, as well as identity resolution, clustering and targeting. Simplify data integration and management, by streaming siloed data sources into a single data store.
Defining improved and personalized customer experiences
Creating more effective targeted marketing campaigns
Developing better digital products
Our flexible algorithm configuration and tuning gives you complete control and delivers an objective, unbiased analysis or marketing investment performance.
Isolate and measure marketing mix contribution on revenue, reassessing the correct attribution to organic and paid channels. Accurately identify advertising spend effectiveness and quantify its impact on business KPIs.
We help you optimize marketing spend and channel KPIs finding the optimal allocation to achieve set revenue and business goals.
Easily select and test marketing spending strategies and measure the effect of a campaign, investment strategy, event or promotion to determine the impact on sales.
Simulating predicted revenues according to a given budget and channel spending
Estimating the required budget and channel split to reach a given target revenue
Analyzing the effect
of a campaign